Beginning November 6, The Olsen Twins and JC Penney will be the next in a long line of celebrity collabos aimed at creating a more recession-conscious brand. The line, Olsenboye, will be aimed towards today's stylin' and profilin' Tween. The Pretty Pixies have collaborated with the retail giant to market a line of clothes with an affordable price point and a "cutey patootie has an edge" look. I think I've given you plenty of info, but in case you want more (and you always do, don't you?), you may want to poke your head into the Olsenboye Treat Truck this Tuesday and Wednesday where, the folks at Racked, tell me you will be able to get a sneak peak at pieces from the collection, purchase items at seriously discounted prices and nibble on a cupcake or two. Those little Olsens are two smart cookies. 10/27: Herald Square, 10/28: Washington Square Park, 2:30 - 6:30 p.m.
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Hugs,
Dani Fab
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